# WillCrafty Brand Guidelines

> WillCrafty should feel clear, calm, crafted, and trustworthy.

## Brand Description

WillCrafty is a modern will drafting tool for people who want a quick and private first draft without legal jargon or hidden fees.

## Logo

The mark combines a will document, folded corner, and a distinctive W-shaped signature. The main color is Tiffany Blue.

## Colors

- Tiffany Blue: `#0ABAB5`
- Deep Ink: `#102126`
- Soft Mint: `#D9FBF8`
- Signal Coral: `#FF7A59`

## Voice

- Clear.
- Calm.
- Direct.
- Practical.
- Never overstate legal certainty.

## Motion

Motion should feel smooth and controlled. It should help users understand progress and trust the workflow, not distract from legal-adjacent content.