Logo
The mark combines a will document, folded corner, and a distinctive W-shaped signature. Use it with generous whitespace and keep it in Tiffany Blue whenever possible.
WillCrafty
Brand guidelines
Clear, calm, crafted.
WillCrafty should feel like a trustworthy product that respects both the gravity of estate planning and the user’s desire to finish without friction.
Color
Tiffany Blue
#0ABAB5 Deep Ink
#102126 Soft Mint
#D9FBF8 Signal Coral
#FF7A59
#0ABAB5 Deep Ink
#102126 Soft Mint
#D9FBF8 Signal Coral
#FF7A59
Typography
Use a modern system sans stack. Headlines are large, direct, and tightly spaced. Body copy stays plainspoken, readable, and never legalistic.
Your will, your way.
Quick, clear, and completely free.
Motion
Motion should feel cinematic but quiet: staggered reveals, floating document cards, progress movement, and short spring feedback. Avoid gimmicks.
- Reveal sections upward over 650ms.
- Use slow looping motion only on decorative previews.
- Keep form transitions under 350ms.
- Honor readable, calm pacing for a legal-adjacent task.
Tool fit
The static app should borrow from liquid logo and glass UI systems without importing React or WebGL for the core flow.
- Use Skiper UI as reference for motion detail and component density.
- Use Liquid Logo as inspiration for the Tiffany document mark.
- Use Liquid Glass styling for nav, cards, and the create workspace.
- Reserve ShaderGradient and React Three Fiber for a future React build.